[Chinese shoes Network - Brand News] According to foreign reports, recently is in the cusp of the Li Ning Company is brewing in transition. Li Ning's new Executive Vice President Kim Jin-jun said that Li Ning will target consumers from rural to cities, thus winning the mass market in the country, the next two years, Li Ning's goal is to increase market share in China of 40%.
Kim Jin Jun in an interview that, we want to become China's lead Cheap air jordans for sale ing brand, not just in Beijing and overseas leading brands. He said that Li Ning is not aimed at the object of purchase Nike or Adidas (Adidas) and other brand manufacturer of athletic shoes that 70 percent of Chinese consumers. She said, I do not think we will try and Nike competition.
Li Ning's overseas program is starting in 2008, and in 2008 the pre-Olympics, became a Chinese gymnastics, diving, table tennis, shooting team and other l ong-term sponsorship and signed Spain, Argentina men's basketball team. Then in August 2009, Zhang Zhiyong in a forum Peking University's Guanghua School of Management, said: "Li Ning has taken the first step in the internationalization of the ultimate goal to do a global brand." Li Ning, a clear strategic plan reads: 2013 - 2018, Li Ning's goal is to become the world's top five sports brands.
However, the consumer market is rapidly cooli cheap foamposites ng after the Beijing Olympics, Li Ning inventory number as snowball snowball, but also its international achievements in recent years there are changes, the business in Spain and Hong Kong are outgoing unfavorable news, first came out in Spain due to cash flow break licensor bankruptcy, shut down after it was rumored that the Hong Kong stores.
Now, after trying to cut a leading global athletic footwear and apparel market plan, the brand i Cheap air jordan 12 ovo s launching a three-year restructuring plan, in order to win a greater share in the domestic market, and improve profitability.
It is reported that Li Ning has closed all shops abroad, "90" has been removed from the advertisement, the head of Li Ning also re-return. (Chinese shoes Network - the most authoritative and most professional Footwear News), the cooperation between the three giants of the tide, is not the first time, STUSSY, SUPR cheap jordan shoes for men EME and so on have already participated in similar cooperation. The NEW BALANCE partners locked in STUSSY and HECTIC, and then an additional two color earlier this year launched several pairs of CM670, purple and cyan are summer popular color, plus STUSSY and HECTIC together to pick CM670, indeed very seductive. Nike this year, focusing on creating Livestrong Stages series products once again brought us a surprise, this time given Air Foots cheap jordans for sale cape Woven is really coveted.
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