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Adidas, the advent of 1948, has gone through a full 57 years of trials and road, also created his well-known global brand ...... Nike, born in 1972, just 33 years history of struggle, but firmly secured the top spot in the world, Nike Chinese Liu Xiang, also due to the success of planning a series of activities have been widely acclaimed industry ...... Nike does not sell shoes, only marketing emotion! According to Hill & Knowlton to a recent survey, Nike China's middle class is the most popular brand. To some extent, today's Nike, like the last century 80's Flying Pigeon bicycle, become a symbol of the Chinese people's identity and status. 2004 year, Nike's sales in China grew by 66 percent over the previous year, or about $ 300 million. In addition, Nike store at a rate of 1.5 per day expansion in the Chinese market. In the Cheap air jordan 12 for sale online free shipping United States, competitors such as K-Swiss, Diesel and Puma demand has increased, Adidas also increased the US basketball sporting goods market attack, and now account for 60 percent of Nike's market share. In 2004, in the European football market, Nike is the first time in more than 35% of the share of 31% of Adidas. One can imagine that in the domestic sporting goods market feudal hegemony today, Nike as a rising star, can achieve such success is not easy. According to related experts, which Nike accurate and unique marketing positioning are inseparable. Three brand strengths and weaknesses few days ago, a central-level media research company in Beijing, Shanghai and Guangzhou to do about sports brand market research, surveys allow consumers to Nike and Adidas humane compared, the results in the eyes of consumers Adidas is a cheap jordans for sale mature man's image, and the image of Nike is a young athlete, in adolescents market share ??????? to be more. The report shows that the vast majority of consumers believe the brand Li Ning Li Ning also the spokesperson. From several brand image promotion to compare, Nike more emphasis on athletes, it adopted a strategy to promote the image pyramid. Spire from top athletes to the national team, then NBA league provincial team until the package to the general youth basketball activities, to include the four elements of the hierarchy of the entire sporting goods market constitution. Nike's brand image promotion in China is undoubtedly very successful, from shooting many Chinese basketball fans, dunk and even chewing gum demeanor both Jordan and Nike basketball market advocate general goes. Li Ning as a considerable international Cheap air jordans for sale influence of athletes, naturally has a high brand value, but as a brand spokesperson, and fairly incomplete, it will be mistaken for a gymnastics supplies professional brand. So, since 1999, Li Ning Company on the series hire Qu Ying and Li as its spokesperson, trying to pull it from the Li Ning brand of personal image, and take market-oriented "fashion" line. From the long-term strategic point of view, this is undoubtedly a wise choice. Adidas has been playing from the beginning mature male image, so the customer base is relatively simple. Adidas took advantage of Jordan retired, Nike's expansion stagnated gap began to adjust strategies. It replaced the three trefoil symbol bars, even more stylish. In addition, adidas branding mistakes to make up for the year, enabled the Lakers' Kobe Bryant? Bryant consumer groups competing cheap jordans for sale mens for teenagers, these strategies so that its sales were picking up. Emotional achievement winning the first brand in the Athens Olympics last year, Liu Xiang, always remember that people in a cross, while historic, "the laws are made to be broken," advertising also achieved great success, so deeply imprinted in the Nike people's minds. May Nike and "China Air" the hand is no accident. Liu Xiang still unknown early in time, it has been incorporated into the Nike vision, and recommended alumnus Li Tong (when Nike signed Athletes) under late May 2004 had contact with Nike. Michael? Johnson was invited to China, Liu Xiang felt Johnson was in good shape, so Nike boldly develop programs based on this fact. The whole event from June to begin planning to begin in late July to promote, through public relations and networking, the Chine cheap jordan shoes for men se team to Athens 10 days ago launched advertising. In addition to advertising, Nike also designed in Sina News Liu Xiang, Liu Xiang, gold medal after 30 million people go browsing Liu Xiang's every move. While other companies are planning to make endorsements when Liu Xiang, Nike has been the first time to a national audience to provide a comprehensive understanding of Liu Xiang's platform. One industry experts at the anatomical success Nike said: "Nike does not sell shoes, only marketing emotion!" The so-called emotional marketing, is the difference between personal feelings and needs of consumers as the core of corporate brand marketing strategy, by means of emotional Packaging emotional marketing, advertising emotion, emotion reputation, emotional design strategies to achieve business objectives. Classic Nike athletes clos cheap jordans online ely when said Jordan, from 1985 has been 20 years since the signing, Jordan shoes have also been developed to "18 generation", go to China this year, Nike Jordan again for high school league championship awards. Jordan endorsement of Nike products, to convey to children the concept of basketball players, deepen their longing for basketball. In fact, many companies are also sponsoring Jordan, and consumers are very natural to think of Michael Jordan and Nike together. Just 10 years of work experience in the Nike Pan Jianhua, said: "Sport is the emotional nature of business, is that people's excitement sadness and joy, and cultivate emotions like love, like, need to accumulate many domestic sponsorship is short-term, and such. The effect is almost zero, because the consumer is very forgetful. If the company selected image associ Cheap air jordan 12 ovo ated with their motion, should serve as a long-term investment. "Localization is the key to competitiveness, of course, Nike as an international brand, to seize the domestic market, ultimately facing a localization issue. From the market situation, Nike launched in early 1999 100-400 yuan low-priced clothing and a variety of sports shoes market strategy has died down. Nike market failure in this regard is planned; on the other hand also shows that Nike did better adapt to the domestic consumer spending and consumption habits and market operation mode. According to some domestic sales agents reflected in the Chinese market, Nike, Adidas, and some international brands of production and marketing is basically copying the mode of operation of the European market and can not add a single, reduced orders, withdrawals, not very stron Retro jordans for sale g for strength Domestic sales agents, the risk is too difficult to bear, which undoubtedly hampered the development of international brands in the country. International brands in the domestic research, production, marketing personnel localization is the key to their future victory. Sporting goods market for consumer feedback to its corporate style designs to market adjustment process is too slow, but also obvious drawback of these international brands.has been working with Reebok, , BEAUTY, &, YOUTH recently, once again with the brand to join hands to create a new joint series. The choice of both sides to compare the rare Ex-O-Fit Hi is modeled, and featured the very texture of the light grey suede and khaki for high tube contour, the same color collocation collar of the shoe laces and straps to keep the integrity of white cheap foamposites rubber sole finally equipped with durable, classic type of shoes this pair was born in 1987 to inject more modern fashion sense. At present, the official has not yet released more information, interested friends may wish to pay more attention. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! shops | know these shoes shop term you wouldn't be cheated + shoe sale secret right! shopping, | NB996 who is the most popular host of Hunan satellite TV?! Anatomy of Hunan TV gene! black slang. What can't be used indiscriminately?! Chinese students were used to guns! - - - - - - - - - - to the tide recommended - - - - - - - - - - Asics, X, Atoms, Gel, Lyte, V, Camo joint camouflage shoes pays tribute to the hist Retro jordans for sale ory of Originals Adidas Originals Trefoil Logo goodbye cork Vans Authentic "Cork" brand new color design, highly memorable Vans x EXI.T SK8-Hi Reissue Zip LX don't note series comments on last: "goodbye cork, Vans Authentic" Cork "new color design next article: highly memorable value Vans x EXI.T SK8-Hi Reissue Zip LX don't note seriesThe outdoor wave continues to blow by designer Aizawa Yousuke in charge of the Japanese brand White Mountaineering this season with the U.S. sports brand Saucony cooperation to create a new joint shoes. The new shoes to the classic model Shadow Original as the design foundation, both have leather and nylon mesh stitching in two versions, the former through the all black vamp collocation pure white bottom, while the latter uses shades of a blue and yellow, more than the former a retro flavor. Two shoes will be officially sold at White Mountaineering retailers within the month, and interested friends may wish to pay attention to it. spy shots! Air Jordan 3 "Katrina" and "Air" Jordan 6 Retro "black" followed by the details of the exposure of twin brothers Mita Sneakers x SBTG X / New Balance x Fabrix MRT580SM signed Tote Bag : a comment on spy exposure! Air Jordan 3 "Katrina" and "Air" Jordan 6 Retro "black" followed by the details of the exposure of a twin brother Mita Sneakers x SBTG X / New Balance x Fabrix MRT580SM signed Tote Bag this Nike KD 7 "Easy Money" will be on sale in September 10th, this shoes apart from inspiration from the same meteorological cause dream of Franklin, "Easy Money" itself is also one of Durant's nicknames. After the sale of this shoe, KD7's first 5 colors have all appeared, how will the subsequent KD7 develop? ; Air Max 90's 25th anniversary birthday, Nike once again bring a new color for this paragraph. grey suede shoes with grey punched fabric, white outsole and 360. Visual air cushion. What do you think? Nike Air Max 90 color: gray / Black / white number: 666578-401 's latest Air Jordan 5 "Flight Jacket" will be on sale in July 8th, and as a source of inspiration, the Flight Suit, which was launched in 90s, will be available again at 10 a.m. on July 1st. As the original designer of this clothing series, Diane Katz originally designed the tennis related products, and then changed the fabric selection and design angle, and created the basketball clothing series. It is reported that the sale of the Flight Suit series again will contain the original color: red, black and red, black and blue, black and white four, interested friends can pay attention to the official website for more details. APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience! Australian skateboard brand Butter Goods released 2017 single items in spring. In the design of the concept of traceability brand source, including the introduction of a hat, Hoodie and printing T-shirt. Butter Goods 2017 spring new products will soon officially landing brand online store. 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